suicide prevention collection

The tragic loss of our co-founder Aidan Andrews' dear friend, Max Madison, has left an indelible mark on our brand. Max was not just Aidan's teammate, dorm mate, and classmate; he was also a brother, son, cousin, and possibly a parent. The heartbreaking moment when Aidan saw Max's lifeless body was a turning point that inspired the creation of our "Suicide Prevention Collection."

We dedicate this collection to Max and all the other beautiful souls who have been taken from us too soon. Our clothing line is designed to be a visual reminder of the importance of human connection, support, and love. We believe that by working together, we can make a difference in the lives of those who struggle with suicide.

The Suicide Prevention Collection is a testament to Max's unwavering dedication to helping others. His contagious smile, kind-hearted nature, and his ability to bring happiness to those around him have become the foundation of our brand's message. We strive to honor Max's legacy by providing a platform for those who need support, as well as those who wish to offer it.

As you browse through the collection, we invite you to remember Max and the countless others who have been affected by suicide. Each piece of clothing carries a message of hope, resilience, and compassion. By wearing our Suicide Prevention Collection, you are not only making a statement, but you are also becoming an advocate for change.